Driver’s Font



Yukihiro Kajita of the Design Division at DENSO Corporation, a major supplier of a wide range of components for the automotive industry, felt that the maps displayed on car navigation systems needed be redesigned so as to make them easier to look at. Kajita approached Type Project with a  proposal to try to create a dedicated motor vehicle-use typeface that is grounded in the cognitive state and body sensations of the driver, and we began working collaboratively on basic research. For our first-generation version, we released two alphanumeric-based typefaces that adapt according to driving conditions.