Corporate Plan

As a company, you have many things you want to communicate. What is your philosophy of manufacturing? What kind of benefits do you hope to bring to society? What are your goals for the future? Type Project offers corporate fonts in which companies can find their “voices.”

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About Service

  • Overview
  • Features
  • Payment plan

Overview

If a company is a person, the corporate font is the voice it speaks with. Employing fonts tailored to this voice at all points of contact between company and user gives the user a consistent image of the company, and steadily builds the perception of reliability that is a vital asset for any company. A corporate font not only enhances a company’s brand value, but also establishes a firm identity, which leads stronger internal branding as well.

As part of our ongoing initiative to expand the possibilities of text, Type Project offers corporate fonts in which companies can find their “voices.” Today the world is in the midst of a transition from analog to digital, and from paper to online media. Type Project has been ahead of the curve in developing fonts compatible with media diversification, including designs that are tailored to horizontal typesetting, compliant with UD (universal design) standards, suitable for display on digital screens, and take display speed into account. We have developed technologies to adjust weights and character widths in accordance with other companies’ Latin fonts, and we provide corporate fonts to major electronics manufacturers and automobile manufacturers both in Japan and abroad.

We offer 20 fonts from which you can choose, in accordance with your objectives, so as to communicate your company‘s character in a manner not possible with standard system fonts. You can select from two types of contracts, Basic (from which you can select four fonts, with up to 10 licensed uses) and Advanced (with an unlimited number of licensed uses).

Features

  1. 20 Fonts

    For the Corporate Plan, we have lined up of fonts which are not sold as the retail fonts, from AXIS Font, TP Mincho, and TP Sky font families. We also offer the Condensed and Compressed series that responding to today’s high-density text communication needs with crisp, slim-bodied shapes. “Impact” gives a refreshing impression, “Text” is perfect for the body text, “UD” should be easy to read even in small letters, and “Title” and “Display” are effective for headlines and large sizes. There are 4,845 combinations to choose from 4 of the 20 fonts in the 3 font families. Choose the right fonts for your business.

  2. Yearly contracts

    We offer two types of yearly contracts, Basic (with up to 10 licensed uses) and Advanced (with an unlimited number of licensed uses), choose four from a list of strictly selected fonts. For both plans, customers requiring five or more fonts can add fonts one by one. The Basic course also offer the option of adding license uses, five at a time. Use of consistent fonts for in-house manuals, menus, websites, catalogs, business cards, packaging and more makes it possible to convey corporate messages with maximum effectiveness.

  3. Original font names

    Add your company name, up to seven characters, to your chosen fonts (for example “ABC AXIS Condensed Text”). Incorporating your company name into font names solidifies your company’s identity and strengthens internal branding

  4. Web fonts

    Web font service can be adapted to the scale of your business. Choose from a subscription model (pay-per-use or fixed rate), where you can utilize subsets consisting only of characters required for display, or an enterprise model that provides Web font operations exclusively for customers in a cloud environment.

Payment plan

Basic Advanced
Initial setup fee ¥100,000 ¥400,000
Annual fee ¥200,000 ¥2,000,000
Number of fonts up to 4 up to 4
Additional font ¥50,000 per font ¥500,000 per font
Number of licenses up to 10 unlimited
Additional license ¥100,000 per 5 license ―
Web font subscription pay-per-use or fixed rate pay-per-use or fixed rat
Web font enterprise ¥40,000 per year／(up to 150,000PV per month) ¥400,000 per year／(up to 1,000,000PV per Month)

Annual fees are only for desktop licenses (OTF). If the service is embedded into devices or applications, a separate license agreement is required. Customers wishing to use the Web font Enterprise on premises should indicate this on the application form. Customers who would like customizations such as weights and contrasts other than the 20 fonts on the list, recombinations of Latin fonts or kana fonts, or development of original hiragana or katakana fonts, please use the FitFont service.

Fonts

For the Corporate Plan, we have lined up of fonts which are not sold as the retail fonts, from AXIS Font, TP Mincho, and TP Sky font families. We also offer the Condensed and Compressed series that responding to today’s high-density text communication needs with crisp, slim-bodied shapes. “Impact” gives a refreshing impression, “Text” is perfect for the body text, “UD” should be easy to read even in small letters, and “Title” and “Display” are effective for headlines and large sizes. There are 4,845 combinations to choose from 4 of the 20 fonts in the 3 font families. Choose the right fonts for your business.

AXIS Font
Go-to corporate font widely used by some of the world’s top companies.

  • AXIS Impact

    AXIS Impact

  • AXIS Text

    AXIS Text

  • AXIS UD

    AXIS UD

  • AXIS Title

    AXIS Title

  • AXIS Display

    AXIS Display

  • AXIS Condensed Text

    AXIS Condensed Text

  • AXIS Condensed UD

    AXIS Condensed UD

  • AXIS Condensed Title

    AXIS Condensed Title

  • AXIS Compressed Text

    AXIS Compressed Text

  • AXIS Compressed Title

    AXIS Compressed Title
TP Mincho
Attractive, highly legible Mincho family for formal horizontal text, optimized for display on monitors.

  • TP Mincho Impact

    TP Mincho Impact

  • TP Mincho Text

    TP Mincho Text

  • TP Mincho UD

    TP Mincho UD

  • TP Mincho Title

    TP Mincho Title

  • TP Mincho Display

    TP Mincho Display
TP Sky
Font family ideal for highly original branding, with natural tone and refreshing image.

  • TP Sky Impact

    TP Sky Impact

  • TP Sky Text

    TP Sky Text

  • TP Sky UD

    TP Sky UD

  • TP Sky Title

    TP Sky Title

  • TP Sky Display

    TP Sky Display

Utilization Examples

Type Project engages in the proposal and development of original corporate fonts that serve as a powerful and identity-expressing branding tool. We have developed FitFont technology that delivers optimum combinations by adjusting the weight, contrast, and character width of AXIS Font, TP Mincho, and TP Sky, recombining with other companies’ Latin fonts, and developing original hiragana and katakana fonts, so as to offer corporate fonts in various forms to the world’s leading global companies.

  • Starbucks Coffee Japan

    AXIS Font
    In-store posters/menus/pamphlets/website
    Japanese

  • FINAL FANTASY XIV

    AXIS Font
    User Interface/brochure
    Japanese/English/Germany/French

  • IKEUCHI ORGANIC

    AXIS Font Condensed
    Brochure/package/label/envelope
    Japanese/English

  • SONY

    AXIS FitFont
    Original font name
    Original Kana design
    Re-composition engineering of Latin typefaces