2017.11/15
The first attempt Denso made for a globally-oriented expansion in this venture was the development of an original Latin character typeface. And they chose Kontrapunkt as their partner. The terms set by Denso for the development of a Latin corporate font without altering the logo itself but still reflecting the sensibility with which it was originally created. Type Project applied its FitFont technology to adjust AXIS Font’s weight to fit the Latin font developed by Kontrapunkt, and provided Denso with the fonts “DENSO TP 2017” and “DENSO Sans TP 2017”.