Announcing SST JP

SST is a corporate font that was developed jointly by Sony Corporation and Monotype. Type Project, on receiving a commission from Monotype, developed the Japanese typeface SST JP. Sony’s “product qualities” are extended to and recreated in the kana character design, while AXIS Font is employed for the kanji character parts. Type Project also handled the recomposition engineering of Monotype-produced Latin typefaces for use with Japanese typefaces.

【Project】Alpine FitFont project

Production Type builds a comprehensive type program for Alpine, France’s storied brand of fast and fun automobiles. Type Project collaborated with Production Type to expand the Alpine Ascension family of Japanese typefaces, the Alpine AXIS. To develop Alpine AXIS, Type Project has adjusted the weight of the AXIS Font using its own technology FitFont. Based in Paris, Production Type is a digital type design agency. We interviewed Jean-Baptiste Levée, founder of of Production Type.

Announcing TP Sky

Announcing TP Sky
Type Project has announced a new product, TP Sky that is a font family designed with the attribute of “modulation” incorporated into a sans-serif typeface so as to improve its effectiveness on digital device screens. Aspiring to a high degree of purity, its design lays emphasis on smoothness of outline. Due to its simplicity, which suits the orientation of society while also minimizing the number of control points, TP Sky demonstrates superior imaging speed. The TP Sky family consists of five basic weights that are crucial to the handling of character information, and three contrast levels that are useful for improving legibility.

【Interview】LIBCO Design Company

LIBCO Design Company offers its clients everything from project proposals to photography direction. With a ten-designer team led by art director Akira Kuriyama, LIBCO always has at least ten projects underway at any given time, and is continually engaged in design direction, expanding into the e-books business, and handling photography, video editing and other aspects of image production. LIBCO handled the design of the book of Masayuki Okuda, the owner-chef of the Italian restaurant “Al-ché-cciano”, Okuda’s introduction to both his Shonai-focused seasonal cuisine and his food philosophy. We have interviewed Akira Kuriyama, CEO and Art Director, and Tomohiro Hara, Designer of LIBCO Design Company.

Announcing AXIS Round 100

Announcing AXIS Round 100
Type Project has announced a new product. AXIS Round 100. AXIS Round 100 is a “contemporary round Gothic” that is both approachable and possessed of a sense of being neatly attired. As the inside diameter has not been rounded in the manner of most round Gothics, the sharp expressiveness of the modern sans-serif remains. AXIS Round 50, with its slight curvature and calm expressiveness, and Round 100, whose stroke tips are almost semicircular. With the addition of the Round series to the simple and human-feeling AXIS Font family, more avenues of expression are available than ever before.

【Interview】Surface & Architecture, Inc.

Surface & Architecture aims to bring about new experiences through cutting-edge technology, and from the wonder and inspiration thus aroused, to offer people “a new map of the world”. Having handled everything from concept proposal to design on numerous projects for corporate clients, when it came to the design of its own website, Surface & Architecture decided on AXIS Font Condensed. Furthermore, while Surface & Architecture treats its own website as a portfolio of past projects and has therefore given it a neutral image overall, by modifying weights for a given page or item of content, there are various feminine and masculine aspects that have been brought out as well. We have interviewed Yusuke Okamura, Nozomi Nagayama and Tetsuya Dota.

【Interview】Kyoto Seika University/Japanese and Latin Scripts, coban.lab

In 2016, at Kyoto Seika University’s Department of Visual Design, we introduced Drop&Type. As the font creation software used in the department at the time had many different functions, and therefore made it difficult for students to focus on making their own original fonts, we consulted with Hiroto Ueda of coban.lab regarding the need for a simpler software tool, and we asked him to give a lecture on the occasion of Drop&Type’s introduction. Drop&Type is affordable even to the individual user, so it has quickly become part of students’ workflows. We have interviewed Hiroto Ueda, designer at coban.lab, and Toru Takahashi of the Department of Visual Design in Kyoto Seika University’s Faculty of Design.

Announcing AXIS Round 50

Announcing AXIS Round 50
Type Project has announced a new product. AXIS Round 50. AXIS Round 50 is a rounded font made by smoothing down the angles of the original sans-serif AXIS Font, with the typeface’s sharp contours reworked with subtle curves to bring out a soft, airy quality. This font is available in seven weights – UL (Ultra Light), EL (Extra Light), L (Light), R (Regular), M (Medium), B (Bold) and H (Heavy) – each of which has a corresponding weight in AXIS Font Basic.

【Interview】The Asahi Shimbun Company Tokyo Head Office

Harnessing its prowess in content production and news coverage, Asahi Shimbun’s Advertising Division creates special advertising sections and oversees tone and manner. Numbering more than sixty per month, these special advertising sections are created together with production companies such as Text House, which serve as idea-generating think tanks. For the creation of advertisements for Zespri, they were searching for a font that had a feeling of newness not found in conventional fonts, and that could convey the sense of warm familiarity and freshness of the company’s kiwi fruit, while also fitting well with the product and being easy to read. TP Mincho is used for the entire Zespri seminar advertisement series. We have interviewed Manabu Suematsu, art director of Asahi Shimbun and Ippo Miyamoto, Text House chief graphic designer.

【Interview】D&DEPARTMENT Inc.

D&DEPARTMENT PROJECT is shop-style activity enterprise founded in 2000 by the designer Kenmei Nagaoka with the basic theme of “long-life design”. D&DEPARTMENT was commissioned with the rebranding of Ikeuchi Organic, Inc., and AXIS Font has been adopted for the entire company brand. We have interviewed Mitsuko Matsuzoe, Executive Vice President and Designer Sayaka Nakagawa.