【Project】Sakura Internet FitFont project
In an effort to strengthen its brand on the occasion of the twentieth anniversary of its founding,Sakura Internet spent a year studying rebranding, and arrived at the motto “Change want-to-do into can-do” as an expression of its brand concept. To realize this concept, Nippon Design Centerdrew up a visual identity (VI) plan with a new logo and developed an original Latin character font. Type Project provided a Japanese font that was customized from TP Sky, together with a corporate font, “Haru TP”, which was created by combining that typeface with Nippon Design Center’s Latin character font. Satoru Kawahara of Sakura Internet, Tomoyuki Arima of Nippon Design Center and Isao Suzuki of Type Project look back on the Haru TP project.