The overall design of Toshima Ecomusee Town was carried out by Nihon Sekkei, Inc., while Kengo Kuma & Associates was responsible for the external appearance. Nihon Sekkei chose Terada and his associates to plan the signage. AXIS Font was chosen to maintain a neutral relationship even across a variety of materials such as stainless steel, wood and glass. We have interviewed Naoki Terada who states that architecture, interior products, and signs are all interconnected.


【Interview】Starbucks Coffee Japan, Ltd.

Starbucks has established over 20,000 shops across 66 countries, with its mission, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” They adopted AXIS Font as its corporate font. We have interviewed Satoshi Kawakami, Creative Specialist of Starbucks Coffee Japan.

【Interview】Christian Schwartz, Commercial Type

Commercial Type is a joint venture between New York-based Schwartz and London-based designer Paul Barnes. They have collaborated since 2004, since teaming up to design type for The Guardian, a daily newspaper in London. Commercial Type is now our FitFont service partner, we interview with Christian Schwartz.

【Interview】Tsuyoshi Otsu, THROUGH

In 2015, he was selected as representative of Gifu Prefecture for the “NIPPON no 47 Nin (47 from Japan)”, took an immediate interest in TP Mincho for its explicit design for digital displays, and he now uses it to create graphics for a range of firms.We have interviewed him about recent projects;
mikketa, Kazuhiro Watanabe Licensed Tax Accounting Office, Yaxell Corporation and others.

Launched Tokyo CityFont

Type Project Inc. has launched new city font project, Tokyo CityFont. Tokyo CityFont is producing for the indicator plates of Tokyo’s town blocks, based on digital sign system fonts that we already in development. It will disply at Yoshiaki Irobe’s exhibition start from September 2 at Ginza Graphic Gallery .
About Tokyo CityFont

Announcing TP Mincho FitFont

Type Project has announced a new service; TP Mincho FitFont. Type Project has developed adjustable functions that make it possible to retain a balanced state with proper character proportions, even when the weight, contrast or character width is changed. FitFont Service makes use of these functions to create fonts that are capable of dynamic variations while still preserving design consistency and quality. TP Mincho FitFont have 21 contrast levels and 51 weight levels, allowing for a total of 1,071 variations. This service has made it possible to select the most compatible Mincho typeface for each monitor size and screen resolution.

【Interview】Irobe Design Institute, Nippon Design Center, Inc.

Signage designs for Ichihara Art x Mix and Kachidoki View Tower, and graphic design for the Liquitex Art Prize, the narrow typefaces AXIS Font Condensed and Compressed are used in an impressive manner. We have interviewed Yoshiaki Irobe, Art Director and Principal of Irobe Design Institute, Nippon Design Center, Inc.

【Interview】PFU Limited

AXIS Font was used as standard for all text content of PFU’s SnapLite website and communication tools. Everything from product concepts to promotion methods was decided primarily by a special dedicated team. We have interviewed Natsumi Sato, core team member, and Takakazu Ito, manager of the Personal Imaging Products Sales Department.

Announcing New product, AXIS Font ProN.

Type Project has announced a new product; AXIS Font ProN. AXIS Font ProN contains 15,525 characters, including Latin Italic font in all 18 weights of the three widths (Basic, Condensed, Compressed), covering 78 languages. AXIS Font Condensed and Compressed are suitable to embed in devices or application software. With this new feature, its usage will expand to navigation systems, tablets and more, not only print material or web design.

【Interview】Nippon Design Center/1-10 design

TP Mincho was used to great effect in onscreen titles and headings of the original TV animation series Aldnoah.Zero. We have interviewed Tomoyuki Arima, Chief Designer of Nippon Design Center and Takuya Sejima, Director of 1-10design who are responsible for designs realized in diverse media, from the title logo, website, advertising and pamphlets, the display screen graphics, packaging for related products, and more.

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