Announcing AXIS Round 50

Announcing AXIS Round 50
Type Project has announced a new product. AXIS Round 50. AXIS Round 50 is a rounded font made by smoothing down the angles of the original sans-serif AXIS Font, with the typeface’s sharp contours reworked with subtle curves to bring out a soft, airy quality. This font is available in seven weights – UL (Ultra Light), EL (Extra Light), L (Light), R (Regular), M (Medium), B (Bold) and H (Heavy) – each of which has a corresponding weight in AXIS Font Basic.

【Interview】The Asahi Shimbun Company Tokyo Head Office

Harnessing its prowess in content production and news coverage, Asahi Shimbun’s Advertising Division creates special advertising sections and oversees tone and manner. Numbering more than sixty per month, these special advertising sections are created together with production companies such as Text House, which serve as idea-generating think tanks. For the creation of advertisements for Zespri, they were searching for a font that had a feeling of newness not found in conventional fonts, and that could convey the sense of warm familiarity and freshness of the company’s kiwi fruit, while also fitting well with the product and being easy to read. TP Mincho is used for the entire Zespri seminar advertisement series. We have interviewed Manabu Suematsu, art director of Asahi Shimbun and Ippo Miyamoto, Text House chief graphic designer.

【Interview】D&DEPARTMENT Inc.

D&DEPARTMENT PROJECT is shop-style activity enterprise founded in 2000 by the designer Kenmei Nagaoka with the basic theme of “long-life design”. D&DEPARTMENT was commissioned with the rebranding of Ikeuchi Organic, Inc., and AXIS Font has been adopted for the entire company brand. We have interviewed Mitsuko Matsuzoe, Executive Vice President and Designer Sayaka Nakagawa.

Announcing Hama Mincho crowdfunding

Type Project has announced Hama Mincho crowdfunding. Hama Mincho, city font project for Yokohama, is designed as a family series, with the four categories of Caption, Text, Headline and Display, each of which is available in six weights. Hama Mincho’s design incorporates the scale and distinctive character of the city of Yokohama. Thickness variations have been included while maintaining design consistency, so as to enable use for titles and headings, and to accommodate main text and footnote situations as well. And for styles that accentuate vertical/horizontal stroke contrasts, the usage range extends even further. Thanks to support the Hama Mincho crowdfunding, both mini-sets and full sets will be available for download.
About Hama Mincho

【Interview】TBS VISION “World Heritage”

“World Heritage” screens on TBS TV every Sunday, the concept of the program is to act as an
archive of beautiful imagery that preserves world heritage for future generations. It celebrated
its 20th broadcast anniversary in April 2015 with a revamping, and has freshly adopted TP
Mincho as its telop typeface. We have interviewed Shingo Ohya, Director of TBS Vision.


The overall design of Toshima Ecomusee Town was carried out by Nihon Sekkei, Inc., while Kengo Kuma & Associates was responsible for the external appearance. Nihon Sekkei chose Terada and his associates to plan the signage. AXIS Font was chosen to maintain a neutral relationship even across a variety of materials such as stainless steel, wood and glass. We have interviewed Naoki Terada who states that architecture, interior products, and signs are all interconnected.

【Interview】Starbucks Coffee Japan, Ltd.

Starbucks has established over 20,000 shops across 66 countries, with its mission, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” They adopted AXIS Font as its corporate font. We have interviewed Satoshi Kawakami, Creative Specialist of Starbucks Coffee Japan.

【Interview】Christian Schwartz, Commercial Type

Commercial Type is a joint venture between New York-based Schwartz and London-based designer Paul Barnes. They have collaborated since 2004, since teaming up to design type for The Guardian, a daily newspaper in London. Commercial Type is now our FitFont service partner, we interview with Christian Schwartz.

【Interview】Tsuyoshi Otsu, THROUGH

In 2015, he was selected as representative of Gifu Prefecture for the “NIPPON no 47 Nin (47 from Japan)”, took an immediate interest in TP Mincho for its explicit design for digital displays, and he now uses it to create graphics for a range of firms.We have interviewed him about recent projects;
mikketa, Kazuhiro Watanabe Licensed Tax Accounting Office, Yaxell Corporation and others.

Launched Tokyo CityFont

Type Project Inc. has launched new city font project, Tokyo CityFont. Tokyo CityFont is producing for the indicator plates of Tokyo’s town blocks, based on digital sign system fonts that we already in development. It will disply at Yoshiaki Irobe’s exhibition start from September 2 at Ginza Graphic Gallery .
About Tokyo CityFont

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