Line Modulation Utilizing a Nuance of Handwriting

TP Apricot has a natural flavor with its modulated line quality and rounded parts. Incorporating the shape that reminds us of lines drawn with writing instruments here and there such as a brush, felt-tip pen, etc., finishing the characters with familiarity. The line width and ink flow due to changes in brush pressure are reflected in the design with thick, wide beginnings and endings of each brushstroke in the motif of drops dripping from juicy fruit. The vertical and horizontal strokes have an S-shaped gradual curve that expresses the smooth movement of a hand and a writing instrument when drawing a line slowly. In Latin, with its few strokes and in kana, the contrast of swelling of the beginning and ending of a brushstroke are strengthened; in Kanji, crowded with lines, the overall typeface balance is maintained by restraining modulation.

Adjustment of Inside Space Between Strokes to Match the Weight

Kanji in TP Apricot features different structure by weight. As an overall typeface, a tightened structure is adopted to some extent, however, the tightness of inside space between strokes changes slightly in each weight. As there are many strong black elements, such as swelling, uroko at the beginning and ending of brushstrokes in the thick weights, inside space between strokes is widened slightly to finish with a soft and full impression. On the other hand, the space between strokes is widened in thin weights. Therefore, the font is tightened overall so that the inside space between strokes does not look too big in comparison to the thick weights. Due to these minor adjustments, the design that does not impair ease of reading at any weight, maintaining a sense of unity overall.

A “Sizzle Feel” Compatible with Food and Beverages

TP Apricot is developed with use for packages for food and beverages in mind. It expresses a feeling of deliciousness, including freshness, juiciness, smoothness, creaminess, sweetness, and mellowness. Incorporating these nuances in the detailed design, a standard balance is maintained in the character base, including the structure, type face, etc. Therefore, stable typesetting is possible even in limited spaces, such as in packaging and advertisement images. From logos to catch phrases, it is a typeface that can richly express various texts related to food.