Drive the branding

SST is a corporate font that was developed jointly by Sony Corporation and Monotype. Type Project, on receiving a commission from Monotype, developed the Japanese typeface SST JP. Sony’s “product qualities” are extended to and recreated in the kana character design, while AXIS Font is employed for the kanji character parts. SST JP is intended to be used for Sony products packaging, advertising, Web fonts and signage, as well as for device displays, and is available in six weights, including UL (Ultra Light), L (Light), R (Regular) and B (Bold) for the Basic font, and R
(Regular) and B (Bold) for the Condensed font.

Expressing corporate identity

SST is used for Sony product packaging and business cards, as well as for envelopes, presentations, and the company name in Japanese writing and signage. Also available is ARIB Font, which conforms to the ARIB STD-B24 and ARIB TR-B14 standards established by the Association of Radio Industries and Businesses. (ARIB is not included in marketing packages, however.)
With SST JP, Type Project also handled the recomposition engineering of Monotype-produced Latin typefaces for use with Japanese typefaces. The SST Font family can now be found not only on Sony’s corporate website, but on websites from more than one hundred countries around the world.

Recomposition engineering by Type Project

Type Project also handled the recomposition engineering of Monotype-produced Latin typefaces for use with Japanese typefaces. We can adjust our retail fonts into pre-existing Latin character designs, using the fine-tuning tools we originally developed. As a branding tool to express corporate identities, we flexibly correspond to the new development of original Kana and Latin fonts, the addition of special symbols, changes in the character design in accordance with the purpose.
We engage in the proposal and development of original corporate fonts that serve as a powerful and identity-expressing branding tool, and develop the font to embed into the application software or install as a system font.