【Project】Alpine FitFont project
Production Type builds a comprehensive type program for Alpine, France’s storied brand of fast and fun automobiles. Type Project collaborated with Production Type to expand the Alpine Ascension family of Japanese typefaces, the Alpine AXIS. To develop Alpine AXIS, Type Project has adjusted the weight of the AXIS Font using its own technology FitFont. Based in Paris, Production Type is a digital type design agency. We interviewed Jean-Baptiste Levée, founder of of Production Type.