【Interview】The Asahi Shimbun Company Tokyo Head Office
Harnessing its prowess in content production and news coverage, Asahi Shimbun’s Advertising Division creates special advertising sections and oversees tone and manner. Numbering more than sixty per month, these special advertising sections are created together with production companies such as Text House, which serve as idea-generating think tanks. For the creation of advertisements for Zespri, they were searching for a font that had a feeling of newness not found in conventional fonts, and that could convey the sense of warm familiarity and freshness of the company’s kiwi fruit, while also fitting well with the product and being easy to read. TP Mincho is used for the entire Zespri seminar advertisement series. We have interviewed Manabu Suematsu, art director of Asahi Shimbun and Ippo Miyamoto, Text House chief graphic designer.