【Interview】The Asahi Shimbun Company Tokyo Head Office

Harnessing its prowess in content production and news coverage, Asahi Shimbun’s Advertising Division creates special advertising sections and oversees tone and manner. Numbering more than sixty per month, these special advertising sections are created together with production companies such as Text House, which serve as idea-generating think tanks. For the creation of advertisements for Zespri, they were searching for a font that had a feeling of newness not found in conventional fonts, and that could convey the sense of warm familiarity and freshness of the company’s kiwi fruit, while also fitting well with the product and being easy to read. TP Mincho is used for the entire Zespri seminar advertisement series. We have interviewed Manabu Suematsu, art director of Asahi Shimbun and Ippo Miyamoto, Text House chief graphic designer.
http://typeproject.com/en/interviews/asahishinbunsha

【Interview】D&DEPARTMENT Inc.

D&DEPARTMENT PROJECT is shop-style activity enterprise founded in 2000 by the designer Kenmei Nagaoka with the basic theme of “long-life design”. D&DEPARTMENT was commissioned with the rebranding of Ikeuchi Organic, Inc., and AXIS Font has been adopted for the entire company brand. We have interviewed Mitsuko Matsuzoe, Executive Vice President and Designer Sayaka Nakagawa.
http://typeproject.com/en/interviews/dandd

Announcing Hama Mincho crowdfunding

Type Project has announced Hama Mincho crowdfunding. Hama Mincho, city font project for Yokohama, is designed as a family series, with the four categories of Caption, Text, Headline and Display, each of which is available in six weights. Hama Mincho’s design incorporates the scale and distinctive character of the city of Yokohama. Thickness variations have been included while maintaining design consistency, so as to enable use for titles and headings, and to accommodate main text and footnote situations as well. And for styles that accentuate vertical/horizontal stroke contrasts, the usage range extends even further. Thanks to support the Hama Mincho crowdfunding, both mini-sets and full sets will be available for download.
About Hama Mincho